 To enhance the creative economy for trade and development gains 
Mandate: UNCTAD XI, São Paulo (2004)
 The international community should support national efforts of developing countries to increase their participation in and benefit from dynamic sectors and to foster, protect and promote their creative industries. 
(São Paulo Consensus, para.91)
 Creative industries can help foster positive externalities while preserving and promoting cultural heritages and diversity. Enhancing developing countries´ participation in and benefit from new and dynamic growth opportunities in world trade is important in realizing development gains from international trade and trade negotiations, and represents a positive sum game for developed and developing countries. 
(São Paulo Consensus, para. 65)
An overview of UNCTAD´s competence in the field of creative economy & industries
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