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The past decade has
witnessed a growing demand for environmentally sound products
in industrialised countries. Environmental NGO campaigns and
the media have largely contributed to developing environmental
awareness among consumers. Also, recent food scandals have alerted
consumers to health and environmental issues.
This growing environmental
awareness in industrialised countries may create export opportunities
for environmentally preferable products produced in developing
countries, such as organic products, non wood forest products
(e.g: nuts, essential oils), natural fibres and others. Environmentally
preferable products can represent substitutes to products existing
on the market due to their intrinsic nature or due to their
environmentally preferable production methods or product characteristics.
In order to differentiate
environmentally preferable products from conventional products,
environmental claims are generally made through product labelling.
Various types of environmental labels and certification programmes
have been developed which respond to different criteria.
Although some developing
countries have recently expanded their exports of several products
with environmental and health attributes and have profited from
changes in consumption patterns in developed countries, the
challenge is now to increase the number of developing countries
enterprises that can turn this potential into practical financial,
social and environmental gains. However, realizing these benefits
will mean facing up to a number of challenges and constraints.
These include insufficient access to information, a lack of
financial support, lack of knowledge and experience in the export
business, lack of government support for product promotion and
technology dissemination; and, absence of adequate national
infrastructure.
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